Fun booth ideas7/25/2023 ![]() ![]() Trade show booths aren’t always the largest of spaces to work with, so it can often feel a little limiting when designing the space. If there’s a concept or a movement that your company is involved in, embrace it and create something that reflects it. Sustainability is a trailblazing concept that has started to seep into the trade show world – some companies are branching out to show their commitment to sustainability by building their booths out of cardboard. While it’s important to make sure your space is eye-catching and original, it should also be tailored to reflect your company and branding. ![]() Google Cloud demonstrated this effectively by giving away candy floss at their recent trade event, capitalising on the cloud-like nature of the sweet treat. Or you could give away something that will make a statement, as long as it connects with your brand. People will not only be thankful for them on the day, but they’ll be likely to use them in the future too. For example, capitalise on the idea of staying hydrated at a trade event by giving away reusable water bottles. With this in mind, make sure the items you’re planning on giving away are useful and something that people will actually want. However, giving away freebies that have no value or are likely to be discarded, can actually work against your brand. Promotional giftsĮverybody loves freebies. Why not consider a virtual scavenger hunt around the exhibition space or VR experiences including demonstrations of your products? At Goodwood Festival of Speed 2018, for example, Siemens gave attendees the opportunity to travel in an autonomous car using a VR headset. AR and VR are particularly popular right now, and are becoming a lot more accessible. Who says trade shows can’t be fun as well as informative? Embracing new technologies is a really effective way to bring some entertainment into your booth. Video walls are far more visible from further away than text on a board, so even if you’re showing a slideshow of product images or a graphic using your business’s branding colours, you’ll be more noticeable than other companies. ![]() ![]() Using a video wall is a great way to stand out from the other booths around you and showcase your company from a distance. Video wallsįew things catch the eye more than a video wall, especially since it creates movement in a relatively static environment. Making the prize linked to your business – even if it’s just through branding – can also help ensure you leave a lasting impact. Games could include prize wheels, gaming apps, quiz shows, social media content and interactive activities. The experience of being involved in a game will leave a lasting impression beyond the end of the event and will allow you to connect your brand with the game. Gamification can be a fantastic way to promote your brand and get people in your booth excited about learning about your products or services. This way, they can interact actively with your content, instead of purely receiving information as they walk past. To capitalise on the draw of interactivity, make sure that the touch screens you use – whether it’s iPads or TV sized screens – are visible and easily accessible by attendees. So, find an engaging way for people to get involved with your stall, and if it’s linked to demonstrating your business, even better! One of the key things that will bring people to your booth is a level of interactivity. We’ve gathered some of the best ideas we’ve seen at recent trade shows to help your booth stand out from the crowd – we hope you find them helpful. A trade show booth is like a shop window, so it pays to make it eye-catching and inviting, so that people can’t help but stop and find out more about the products or services you offer. When you attend a trade show as representative of your business, the most important goal is likely to be reaching potential new clients and customers. Trade shows are a great opportunity to connect and engage with your target market, boost exposure and generate sales.Īnd, with increased levels of competition in all areas of business, it’s more important than ever before to ensure your organisation is seen in the best possible light. ![]()
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